Download services - 14/11/2012

Download Services
There are lots of online services that give you the option to download different types of items at a certain cost or even for free and they are being used by millions of people around the world. This is because it's much more convenient than actually going to the store yourself and buying the physical goods. Instead when you buy a song or a film, it doesn't actually take up any space because it's all digital, and stored on your computer. If it's not digital, than it is usually delivered to your house within a certain period of time which is also very convenient because the item arrives right at your door without you having to go and pick it up.

So why do people shop online?

- "A recent Nielsen survey of US shoppers found the ability to shop any time was the chief advantage of online shopping for 81%, closely followed by 77% who said they enjoyed the time-saving from not having to navigate the traffic jams and queues of Christmas shopping.

Low prices ranked fifth in the survey, with just 46% naming bargain prices as their primary reason for shopping online.

These findings are in sharp contrast to the results of another recent survey by market research firm Synovate. It found that 67% of shoppers feel lower prices as the main motivator for them to shop online, with the availability of free shipping the second most important factor.

Convenience, on the other hand, ranked way back in the pack, with only 8% citing it as a key motivating factor for shopping online."

http://www.smartcompany.com.au/advertising-and-marketing/why-do-people-shop-online.html

In my opinion the main reason why people shop online is because of the technological revolution. In the past decade, internet and technology have evolved so much that it is almost unnecessary for people to go out because everything they need can be bought online and delivered to them. With inventions like kindle, there is no reasons for people to go to libraries and buy books because they can just buy digital versions of them online, and store them all on this little device without taking up any physical space. Those books bought online are also usually cheaper so it makes more sense to buy it online instead of from a book store.


There are also other gadgets and software that makes online shopping more convenient. For example, when an ipod was introduced, Steve Jobs also created the itunes store which provided milions of songs to their customers. The best thing about it was that you could buy your favourite song seperately for less than a dollar instead of buying a whole album just for that song.

However as good as all this sounds, there is also the other side. People soon realised that if everything is so easy to get online, and there seems to be no one watching, they can just download items for free, ilegally. "It's one song and it only takes up 3mbs, so why should I pay for it if I can get it for free without consequences?" The economy is getting worse, people don't have the money to pay for entertainment like films and music so they choose to download it illegally at no cost. It's just as convenient as actually buying something online but without the drawback of actually paying for it.

The Reasons why people download items ilegally over the internet:

Convenience and price are the main factors driving illegal downloading/streaming of TV shows, movies and music. The top five reasons given for illegally downloading/streaming TV shows were: “having to wait too long to see it on TV” (50.7%), “ability to watch it at all times” (41.5%), “avoiding advertisements” (38.9%), “content not shown on TV at all” (35.9%) “it’s convenient”(35.6%). The top five reasons given for illegally downloading/streaming movies were: “going to the cinema is too expensive” (43.5%), “it’s convenient” (42.4%), “ability to watch it at all times” (42.4%), “it’s free” (28.7%) “it’s and old movie I can’t find on DVD or Blu-ray” (25.8%). The top five reasons given for illegally downloading/streaming music were: “I want it in MP3 format without copy protection” (43.2%), “it’s convenient” (37.0%), “CDs are too expensive” (36.5%), “it’s free” (33.2%), “trying before buying” (28.2%). The willingness to pay for a convenient legal downloading/streaming option is highest for movies (with 78.3% willing to pay). For TV shows and music, 66% reported being prepared to pay for a legal alternative. http://www.wipo.int/ip-outreach/en/tools/research/details.jsp?id=2534



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