Sunday, 6 January 2013

Argos, the death of the catalogue - 06/01/2013

In recent months, Argos made plans to get rid of their famous catalogue and replace it with an online edition. This is due to the financial problems they've been having over the last several years. They've been trying to cut down their expenses by also planning to shut down at least 10% of their stores.
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Since internet is such big thing right now, and almost everyone has access to it through a number of different devices, it might not be such a bad idea to move their catalogue online.
Other might argue that the catalogue was their signature item, and it won't be the same without it. Also, despite internet having such an impact on everyone, lots of people still like to read newspapers, magazines and look through catalogues.

Many catalogues have gone the same way Argos did, however there are still a lot of them left.
This is a list of companies that still make their own catalogues:
IKEA
Tesco
Next
Debenhams
ASDA
WHSmith

List of catalogues that have been replaced with online versions:
Sports Direct

In my opinion, catalogues, despite being expensive to produce, are way better than online versions because it just feels better to have an actual catalogue in hand rather than some online version on your mobile. If a company is struggling then fair enough, but in my opinion, bigger companies like IKEA or Tesco, will keep making catalogues because it's not a big problem for them, and many customers enjoy looking through them.

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